Luxury Retail Store



ASL design studio designed the space for the Judith Leiber retail store in Panama City. They put emphasis on the merchendise in the store, while disolving the architecture. Using lighting techniquest to focus the casework and sign, the all glass storefront allows potential customers to see the luxurious goods from the outside. The interior is very elegent and accents of tile compliment the rich colour pallete. Even from outside you get the impression that the store is an expensive, high end retail store. Retail is one of ASL’s “niche’s” and it really shows in its stunning beauty that meets the clients needs as well as customers.  This store is one that catches your eye as you walk by and ASL did a impressive job to help put the store “on the map”. I know i would be intrigued to go into the store (if i had that kinda money).



If you compare ASL’s duty free retail stores to the Judith Leiber store, they couldn’t be more opposite as far as its style goes, general feeling and how people are going to interact within the stores. By comparing the two, it really shows the companies diversity and flexibility to be able to design for anyone. You can tell that the duty free stores are aimed for the general public and can satisfy everyones needs, while at Judith Leibers retail store, its styled for the more specific crowd, the more “high end” population. The materials selected feel alot more luxurious and sophisticated compared to those at the duty free stores.
 
 

http://asl-architects.com/project14.htm

Bibliography

Websites:

ASL [design studio], 2010. Architectural Solutions Ltd. Oct 21 2012 <http://asl-architects.com/asl-architects.html?section=Profile>.


Archiplanet. Architectural Solutions (ASL), Lansing, Michigan, USA. Jan 27 2012< http://www.archiplanet.org/wiki/Architectural_Solutions_(ASL),_Lansing,_Michigan,_USA>.

Tony Sacco’s Coal Oven Pizza


ASL developed the original concept for the Tony Sacco’s Coal Oven Pizza restaurants. The design focuses on the views different customers have on the warm glow of the oven, while also highlighting the bar. Different people view things differently so with each interpretation of the warm glow of the oven creates different kinds of emotion and feeling in the space. The different ceiling plains clearly defines the bar area from the pizza or food area, or the 2 wings. The bar is more open and inviting, while the kitchen area at the back is more enclosed or private with the ovens being the main feature. Instead of hiding the kitchen from the rest of the restaurant, they kept it visible to the public so the warmth of the ovens heats the space and adds to the feeling of the atmosphere. The warm colour scheme is welcoming and makes you feel comfortable, makes you want to sit and relax while you enjoy your pizza and drink. Dark charcoal colours in stone-like materials represent the coal in the oven. I get the impression that this restaurant is a more casual or fast food like place by the arrangement of the table and chairs. There doesn’t seem to be much privacy between different parties.



 
 
 

Timber Frame Home



 
ASL has designed several custom homes in the Michigan area and other states. This particular home was influenced by the natural beauty of timber and its strength to support the structure. With the use of the organic, natural material it connects the interior with its surrounding environment and also makes the home environmentally friendly. The impressive living space is accented by the beautiful wood cathedral ceilings and large windows. The space feels very luxurious and comfortable, and with the grand cathedral ceiling, it definitely creates interest and inspire the people in the space.






The ASL Team

 

The staff is composed of experienced, talented professionals with a young edge that come together to create many vibrant, innovative design projects. A majority of the employee’s have over ten years of knowledge and practice. Each individual brings different areas of expertise to the firm that stem from several design and technical backgrounds. Combine all those great qualities with the latest technologies, and ASL is able to produce inspired, creative results that can be seen in three dimensional models or virtual walkthroughs. They have worked on projects nationally and internationally, ranging from graphic proposals to constructed buildings. ASL is a studio of creative designers that love their work. “Design is who [they] are.”




 
“Since 1990, the ASL studio has been producing projects that meet clients’ needs. From small local projects to multi-million dollar international developments, the ASL team has the talent to provide innovative designs that help our clients get on the map.”

I love how diverse the company as a whole is. Each employee brings something new to the table. With their team, they are able produce designs or solutions for literally any project they come across. Whether it’s big or small, they treat every client the same. The client can have full confidence that with every employee’s qualifications and unique style, they will get a final product that is not only structurally sound, but aesthetically appealing as well. I also like how ASL uses the best and newest technology to communicate as well as possible with their clients. The relationship with the clients and themselves are important to them, so through the 3 dimensional graphics they are able to present a design that is very clear to understand, they also present them with several different options to choose from that best suits the company, region, or needs.



Founder of ASL [Design Studio]


 

 
Brad Williams is an architect and the owner of ASL design studio. He went to school at Lawrence Technological University, where he got his Masters of Architecture from 1982-1987. While attending school Brad worked as a draftsman at Ghafari Associates from May 1983 – July 1984. After that he moved on to work at Albert Kahn Family of Companies as an architect from July 1984 – August 1991. He worked for one other company (The WBDG Group) as an architect before he opened up his own design firm in March of 1993. Williams is part of several groups and associates like: American Institute of Architects (AIA), National Council of Architectural Registration Boards (NCARB), Leadership in Energy and Environmental Design – Accredited Professional (LEED-AP).
Today ASL is a privately held firm in the Michigan area and Brad now works as the Architectural designer and business coordinator. He is currently licensed in 19 states with California being the most recent. Brad Williams and his team are committed to producing designs that function for comfort, and inspire the people who use them.

Azure Wave Resort






This 32 condominium development at the heart of Aruba's tourist district on Eagle Beach is designed to attract buyers looking for a break from the everyday resort. The large areas of glass, clean lines, and wave-like roof structure give the resort a contemporary feel. With large green roofs, vines draping the facade and a landscaped pool area to add to the tropical feel of the design while being environmentally friendly. The strong curvilinear wave-like form gives the condo that relaxed vacation like feel and also relates to its surroundings. It also makes the development stand out with its unique characteristics.



 
 
 

Airport Designs




Airport related design is one of their main resources for ALS. With work in over ten international airports, their scope of services has covered a full spectrum of designs that are important for airport architecture. At one end of the spectrum, we have helped in the graphic design of proposals which include the binder, stationary, and architectural presentation. In turn, we have had the opportunity to see our initial renderings and ideas turned into the reality of built designs in several airports. ALS has a network of relations with airport personnel from coast to coast. An example of one of ASL’s airport projects is the Unique Retreat at San Francisco Airport Hotel.

 

Unique Retreat



ASL worked together with a London design firm to create the design for the Unique Retreat concept at the San Francisco Airport Hotel. The idea for the space in the airport is to have your own space you control, that you can relax in or get some work done in peace while you wait for a connecting flight or if your flight gets delayed. Curvilinear lines dominate the space to make the room feel relaxed with lights that you can control by remote to suit any individual’s needs. Its modern style relates to ALS’s innovative ideas and gives the impression of a professional, luxurious place to work or rest. The storefront is made up of stone for the fleshy interior hallways composed of warm, natural wood. The luxurious rooms include a bed, tv, desk and chair. This project is aiming for a LEED certification.



 

I find the idea of the Unique Retreat very interesting. It makes a lot of sense to have a space close by, at the airport, to go that is multi functional. Traveling isn’t the most exciting or relaxing thing to do but for a lot of people who travel for business, this makes the experience as comfortable as possible. When I have traveled, I myself have been to the private lounges at the airports for people who mostly travel for business, and it is a nice relaxing, quite place to go wait or work before your flight or in between flights. However, it’s still a communal space, so the idea of a space to yourself, that provides the same kind of relaxing atmosphere, I think is awesome.  By making traveling more comfortable for business people, not only does it make traveling a more pleasurable experience, but once the person lands in the destination, they’ll be more productive and energized. This project definitely relates to the client’s needs and shoes ASL’s innovative style.

 
 
 

  
 

Duty Free Americas


Generation 1


ASL has done a considerable amount of design work for Duty Free Americas. The early work involved the development of “generation 1” stores into multiple airports like DTW, JFK, IAD, DFW, and ORD. These airport retail stores are characterized by coloured light bands wrapping the ceiling, light wood cabinetry, and certain features that relate the store to the city it’s in. For example, in Detroit, gears accent the storefront, and a large tire-like ceiling feature defines the sales counter. In Washington D.C. a flag-like ceiling form guides the customers into the store.

 

Generation 2


Continuing their relationship with Duty Free Americas, they produce a second generation of stores. The second generation stores are located in MIA, DTW, and BOS. The current stores have a cleaner, modern look to them. The white, brightly lit interiors are used to backdrop the store and make the high-end products more apparent. In important areas, darker, natural materials are used to emphasize the area, using contrast to draw your eye to either the register area or the more expensive products.

 

Northern Border Store


As a way to revamp the image of the Duty Free Americas northern borders store, ASL was asked to develop a concept store that would be apply for multiple locations from Washington to New York. ASL worked back and forth with the client to create these various schemes. Since these stores would be located and constructed in several states, the concept emphasized the use of regional wood as an accent, along with a great hall supported by a tectonic structure.
 
 
 

Schiphol in CLE

Amsterdam’s Schiphol Airport approached ASL to develop and architectural proposal for how the Cleveland Hopkins Airport could be renovated if they won a bid to operate and own the Cleveland Airport. ASL’s main objective was to brighten the currently dark corridors, provide clear navigational aids throughout, and open up the spaces right after security in order to decrease crowding.

 
 
 
 
 
 


residential video


The ASL design studio is located in Lansing, Michigan. It’s an architecturally based firm whose primary focus is on commercial design, but also enjoy working with residential clients to enhance the house or outdoor space of their dreams.

Here is a video of ASL working with residential clients, back and forth, showing the possibilities through state of the art technology.
http://www.youtube.com/watch?v=m7Zsq230pXs

Background



Architectural Solutions Ltd was founded by Brad Williams in 1989 and is known for its excellent work, both aesthetically and structurally. In 2004 the company expanded to its current office and continues to grow as their scope of work expands as well. The company has helped build identities for retailers, create exciting environments for workers, and shape the communities for over 15 years.

The ASL design studio is located in Lansing, Michigan. It’s an architecturally based firm whose primary focus is on commercial design, but also enjoy working with residential clients to enhance the house or outdoor space of their dreams. Their designs have taken them all over the country and even over the borders. ASL has a lot of experience with airport, retail and hospitality design, and with their diverse background of the staff at ASL; it allows them to provide many solutions or possibilities to any projects needs. The staff is well trained and well equipped to do work in many fields like architecture, urban planning, interior design, graphic presentation, 3D modeling, media design and environmental analysis.