Today ASL is a privately held firm in the Michigan area and
Brad now works as the Architectural designer and business coordinator. He is
currently licensed in 19 states with California being the most recent. Brad
Williams and his team are committed to producing designs that function for
comfort, and inspire the people who use them.
Founder of ASL [Design Studio]
Azure Wave Resort
This 32 condominium development at the heart of
Aruba's tourist district on Eagle Beach is designed to attract buyers looking
for a break from the everyday resort. The large areas of glass, clean lines,
and wave-like roof structure give the resort a contemporary feel. With large
green roofs, vines draping the facade and a landscaped pool area to add to the
tropical feel of the design while being environmentally friendly. The strong
curvilinear wave-like form gives the condo that relaxed vacation like feel and
also relates to its surroundings. It also makes the development stand out with
its unique characteristics.
Airport Designs
Airport related design is one of their
main resources for ALS. With work in over ten international airports, their scope
of services has covered a full spectrum of designs that are important for
airport architecture. At one end of the
spectrum, we have helped in the graphic design of proposals which include the
binder, stationary, and architectural presentation. In turn, we have had the
opportunity to see our initial renderings and ideas turned into the reality of
built designs in several airports. ALS has a network of relations with airport
personnel from coast to coast. An example of one of ASL’s airport projects is
the Unique Retreat at San Francisco Airport Hotel.
Unique Retreat
ASL worked together with a London design firm to create the
design for the Unique Retreat concept at the San Francisco Airport Hotel. The
idea for the space in the airport is to have your own space you control, that
you can relax in or get some work done in peace while you wait for a connecting
flight or if your flight gets delayed. Curvilinear lines dominate the space to
make the room feel relaxed with lights that you can control by remote to suit
any individual’s needs. Its modern style relates to ALS’s innovative ideas and
gives the impression of a professional, luxurious place to work or rest. The
storefront is made up of stone for the fleshy interior hallways composed of
warm, natural wood. The luxurious rooms include a bed, tv, desk and chair. This
project is aiming for a LEED certification.
I find the idea of the Unique Retreat very interesting. It makes
a lot of sense to have a space close by, at the airport, to go that is multi
functional. Traveling isn’t the most exciting or relaxing thing to do but for a
lot of people who travel for business, this makes the experience as comfortable
as possible. When I have traveled, I myself have been to the private lounges at
the airports for people who mostly travel for business, and it is a nice
relaxing, quite place to go wait or work before your flight or in between
flights. However, it’s still a communal space, so the idea of a space to
yourself, that provides the same kind of relaxing atmosphere, I think is
awesome. By making traveling more
comfortable for business people, not only does it make traveling a more
pleasurable experience, but once the person lands in the destination, they’ll
be more productive and energized. This project definitely relates to the client’s
needs and shoes ASL’s innovative style.
Duty Free Americas
Generation 1
ASL has done a considerable amount of design work for Duty
Free Americas. The early work involved the development of “generation 1” stores
into multiple airports like DTW, JFK, IAD, DFW, and ORD. These airport retail
stores are characterized by coloured light bands wrapping the ceiling, light
wood cabinetry, and certain features that relate the store to the city it’s in.
For example, in Detroit, gears accent the storefront, and a large tire-like ceiling
feature defines the sales counter. In Washington D.C. a flag-like ceiling form
guides the customers into the store.
Generation 2
Continuing their relationship with Duty Free Americas, they
produce a second generation of stores. The second generation stores are located
in MIA, DTW, and BOS. The current stores have a cleaner, modern look to them. The
white, brightly lit interiors are used to backdrop the store and make the
high-end products more apparent. In important areas, darker, natural materials
are used to emphasize the area, using contrast to draw your eye to either the
register area or the more expensive products.
Northern Border Store
As a way to revamp the image of the Duty Free Americas
northern borders store, ASL was asked to develop a concept store that would be apply
for multiple locations from Washington to New York. ASL worked back and forth
with the client to create these various schemes. Since these stores would be located
and constructed in several states, the concept emphasized the use of regional
wood as an accent, along with a great hall supported by a tectonic structure.
Schiphol in CLE
Amsterdam’s Schiphol Airport approached ASL to develop and
architectural proposal for how the Cleveland Hopkins Airport could be renovated
if they won a bid to operate and own the Cleveland Airport. ASL’s main
objective was to brighten the currently dark corridors, provide clear
navigational aids throughout, and open up the spaces right after security in
order to decrease crowding.
residential video
The ASL design studio is located in Lansing, Michigan. It’s an
architecturally based firm whose primary focus is on commercial design, but
also enjoy working with residential clients to enhance the house or outdoor
space of their dreams.
Here is a video of ASL working with residential clients, back and
forth, showing the possibilities through state of the art technology.
http://www.youtube.com/watch?v=m7Zsq230pXs
Background
Architectural Solutions Ltd was founded by Brad Williams in
1989 and is known for its excellent work, both aesthetically and structurally.
In 2004 the company expanded to its current office and continues to grow as
their scope of work expands as well. The company has helped build identities
for retailers, create exciting environments for workers, and shape the
communities for over 15 years.
The ASL design studio is located in Lansing, Michigan. It’s
an architecturally based firm whose primary focus is on commercial design, but
also enjoy working with residential clients to enhance the house or outdoor
space of their dreams. Their designs have taken them all over the country and
even over the borders. ASL has a lot of experience with airport, retail and
hospitality design, and with their diverse background of the staff at ASL; it
allows them to provide many solutions or possibilities to any projects needs.
The staff is well trained and well equipped to do work in many fields like
architecture, urban planning, interior design, graphic presentation, 3D
modeling, media design and environmental analysis.
Philosophy
The ASL Design Studio is committed to creating designs that
are functional, and inspire the people who use them. They identify the physical surroundings
and subtle factors that help shape the spaces we live, work, and play in,
psychologically and physically.
Subscribe to:
Posts (Atom)